Royal Dutch Shell
Portfolio Advisory
Project:
Regional Retail Portfolio Strategy

Commercial Imperative Shell Retail was seeking to apply their new global approach to developing retail portfolio strategies to their East retail portfolio (APAC). As a pilot in the East region, the Philippines was chosen, with over 1,000 sites included in the exercise.   The new strategy aims to provide understanding of site sales and profitability in the context of property (tenure) risks and property costs. Such understanding enables the Shell retail business to determine site-by-site strategic intent.   Key to the success was to deliver the strategy in time for an important Management Board Meeting where the plan and the further regional implementation would need to be endorsed.

Our Role Between our London and Singapore based staff, we have fulfilled the role of PMO to: Deliver in a very short time frame. Source, validate and process all necessary data. Develop an accurate baseline. Perform the analysis and evaluate the appropriateness of the outcomes in context of the specific circumstances of the geography. Socialise and agree the outcomes with the relevant local Shell stakeholders prior to submission to the Board.

The Result The pilot strategy was delivered, socialized and received subsequent Management Board endorsement, paving the way for full further regional implementation.   We also provided advice towards the development of a global real estate finance strategy, focusing on how to hold and fund owned and leased retail assets.